Advantage of International Public Relations Networks Compared to Single Local PR Agencies

It is the boon of the global economy that companies have liberty to run their operations and businesses across national frontiers. However, liberty to do business in different countries and cultures neither does setup your business nor make an image for your brand unless you do not make some smart business decisions. Setting up of an effective PR campaign is one of those steps that pull up your business, successfully, in foreign shores.

Business-Insurance-SolutionsFor expanding business or making an image for your brand, you can choose either an International public relation network or a local PR agency. About the selection of a public relation firm an International public relation firm poses many advantages over local PR agency.

The biggest disadvantage with a local PR agency in terms of International Public Relations is that, it hardly shows any co-ordination between different countries and each Local company seems like running their own campaign. Though, their always remain a sense of autonomy in operations of the local PR agency, however, without an organized co-coordination a local PR agency heaves heavy on cost and success of a PR campaign.

One of the disadvantages with local PR agency is inconsistency in delivering message in different territories can also lead to a dilution of core values and positioning. Apart from the dilution of core values, it also can make bad impact over existing clientele and can ruin all the heavy investment made in International Public Relations. Moreover, inconsistency, delivering the messages even can go across borders through international media tarnishing the image of your brand. Contrary to inconsistency in local firm, an International Public relations network holds control over entire operation from a centralized authority based at headquarters of the company, yet they provide certain level of independence to the channel partners.

f928a82c-5276-4194-9e2e-aeee964bcf69The other major disadvantage with local companies is content duplication which also results in wastage of PR resources. As the operation is run over number of countries thus the overheads and administration costs of International Public relations keeps on duplicating over in each country, whereas, in case of networked operations duplication of cost and content is controlled from centralized monitoring.

There are many other advantages with an International public relations network that is not possible with a local firm. It can easily promote and brand product and services that are beneficial to multicultural audience and project a multinational and multicultural image for a company. It can do a multicultural research and analysis for a company thus suggesting product and services in demand. International public relations network can make favorable suggestions after researching multicultural audience and can also provide word of mouth referrals for business promotion.

How Business Firms Can Influence the Government In Making Favorable Monetary and Fiscal Policy

Monetary and fiscal policies are the two different tools taken by the authorities. Monetary policy is taken by the central bank of any country. And fiscal policy is taken by the government By nature two policies have different effect and implication. The economic condition, government vision etc influence in selecting what policy should be taken.

pgHdr-businessSolutionsBasically the aim of those two policies is to promote and foster economic growth, increase the GDP, creating employment and over all make positive impact on the economy.Those policies are very much important and concerning matter for the business community. Business firms would be interested to expand their business and making larger investment if monetary and fiscal policy are in favor and keep interest of them.

The business firm can influence the government in the following ways to make favorable monetary and fiscal policy:

1. Collective bargaining:
Business communities sometimes arrange different trade shows, seminars and discussions where top government officials like finance minister, governor of the central bank are invited. On that meeting business communities can express their concern and try to convince in making certain policies. Sometime, delegates from the business community meet with prime minister, finance minister on this issue. This can be one way from which business can influence government

2. Private public partnership:
Business firms can offer government private public ownership in some industries. In doing this, government can save some capital that is shared by the private community. And another benefit of this, if government become partner then the policy will be in favor of the business sector. This concept is very much helpful if governmental policy is to boost up the economic growth and rapid industrialization.

3. Privately owned country service:
If the business sector (i.e. private firms) take initiative to do some country service like environmental clean up, waste management, and in return want some favor such as tax reduction on some specific business, it’s become another way to influence government in making favorable monetary and fiscal policy.

successful business plan4. Creation of certain jobs and get privilege on any industry:
Creation of employment is another concern for the government. Government always tries to provide new job opportunities for the unemployed people and try to achieve higher employment in the country. Business firms also do business for profit motive. In doing this they need employees. If business firms assure the government that they will create certain new job opening in the market and wants to get some facilities for their business, then monetary and fiscal policy can go in favor of the business.

5. Assurance of incremental social responsibility:
Corporate social responsibility is another issue that business firms have to do in the global business world. Some issues like acid violence, dowry, tree plantation, awareness against some fatal disease etc. here business can help. In return they can demand government giving some facilities. Government thus makes some favorable monetary and fiscal policy.

Apart from the above issues there are something that business can influence government in making favorable monetary and fiscal policy. Those are quite unethical but it has existence in the modern world.